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Marketing Management
by Philip Kotler ·
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Pages: 120 pagesAuthor: Philip KotlerPublisher: Publisher to be confirmedFormat: PaperbackLanguage: freRelease date: 1/1/1994ISBN: ISBN 9782857900924
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Synopsis of Marketing Management
Este libro, 'Marketing Management', ofrece una orientación gerencial, un enfoque analítico y una perspectiva multidisciplinaria. La edición 16 presenta una organización optimizada del contenido, material actualizado y ejemplos que reflejan los últimos desarrollos del mercado. Tras la lectura de este libro, el lector adquirirá el conocimiento y las herramientas necesarias para tener éxito en el nuevo entorno del mercado.
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About the author
Philip Kotler
Philip Kotler is an American marketing author, consultant, and professor emeritus. He was the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). He is known for popularizing the concept of the marketing mix. He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, and Winning at Innovation. Kotler has described strategic marketing as "the link between society's needs and its pattern of industrial response."
Born in 1931619 titles published
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