by Sandra L. Beckwith · tapa blanda · ISBN 9788423421459
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«Planes completos de publicidad» is the practical advertising guide by Sandra L. Beckwith, published by Deusto in paperback (390 pages, in Spanish).
Practical guide to creating effective advertising, aimed mainly at small businesses and entrepreneurs. It explains how to design low-cost, high-impact campaigns that bring appeal and dynamism to the brand in the media.
Subtitle: «Cómo crear una publicidad que dará chispa y emoción a los medios». Published in 2004.
Intended for entrepreneurs and small business owners who want to create effective advertising campaigns on a small budget.
