by José Luis de Córdoba Villar, José María Torres Romeu · Ediciones Deusto, Biblioteca Empresarial Deusto, 1992, Bilbao. · tapa blanda · ISBN 9788423409457
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«Principios y objetivos del marketing» is the manual by José Luis de Córdoba Villar and José María Torres Romeu, published by Deusto in 1992 (paperback).
This manual sets out the basic principles and purposes of marketing, with attention to commercial strategies. It also covers the market, competition and advertising, and includes explanatory charts. It is intended for the business environment.
The Biblioteca Empresarial Deusto collection includes this work. The book is the 3rd corrected edition, in Spanish, with 188 pages.
Aimed at students and professionals in marketing and the business field.
