by José María Torres Romeu, José Luis de Córdoba Villar · Deusto · tapa dura · ISBN 9788423408719
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This book, titled 'Marketing Techniques', is a comprehensive guide on essential strategies and practices in the world of marketing. Written by José María Torres Romeu and José Luis de Córdoba Villar, this edition from Deusto, published in 1991, offers an in-depth analysis of product, distribution, pricing, and promotion policies, providing a comprehensive vision for professionals and students in the area. With 298 pages, this book is a valuable tool for understanding and applying marketing techniques in the business environment.
