Selección e investigación de mercados y consumidores

Synopsis of Selección e investigación de mercados y consumidores

This book, 'Marketing sin bla, bla, bla: Selección e investigación de mercados y consumidores', is a practical guide for marketing professionals and students. Written by Pablo Martín Antoranz and published by CISS, the book addresses the selection and research of markets and consumers in a clear and concise manner. With 148 pages, this paperback edition offers a comprehensive view of the subject, ideal for those seeking a solid and applicable understanding of modern marketing.