by Alastair Tempest · Servicio Central de Publicaciones, Ministerio de Relaciones con las Cortes y de la Secretaría del Gobierno · tapa blanda · ISBN 9788474711011
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«Tendencias actuales de la publicidad en Europa» is Alastair Tempest's analysis of European advertising, in paperback (349 pages, in Spanish).
Alastair Tempest analyzes the evolution of European advertising during the 1990s and examines the strategies, dynamics and changes that transformed the sector and its commercial relations on the continent.
Published in Madrid in 1991 by the Servicio Central de Publicaciones, Ministerio de Relaciones con las Cortes y de la Secretaría del Gobierno.
Reference work for students and marketing professionals interested in the evolution of European advertising communication.
