The Art of Being Chosen: Secrets of Success from the Giants of Retail

Name: The Art of Being Chosen: Secrets of Success from the Giants of Retail
Brand: Management Books 2000 Ltd
Price: 16.33 USD
Availability: InStock
Author: Martin Butler
ISBN: 9781852526634

by Martin Butler · Management Books 2000 Ltd · tapa blanda · ISBN 9781852526634

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Product details

Martin Butler

9781852526634

Management Books 2000 Ltd

English

tapa blanda

10/22/2011

328 pages

21 x 14.8 x 1.8 cm

540 g

Synopsis of The Art of Being Chosen: Secrets of Success from the Giants of Retail

«The Art of Being Chosen: Secrets of Success from the Giants of Retail» is Martin Butler's business essay in paperback (328 pages, in English).

Based on interviews with nearly a hundred retail executives from around the world, the book distills the keys to their success into six principles applicable to businesses of any size. It includes 54 case studies of companies such as Wal-Mart, Carrefour, Tesco, Macy's, Starbucks and Zara, with the aim of helping retailers create competitive advantage.

The edition corresponds to the 2011 release by Management Books 2000 Ltd and falls within the categories of business, economics and marketing.

Aimed at retail professionals, both newcomers and veterans, and at readers of business strategy.