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The Art of Being Chosen: Secrets of Success from the Giants of Retail
by Martin Butler · Management Books 2000 Ltd · tapa blanda · 328 pages
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Pages: 328 pagesAuthor: Martin ButlerPublisher: Management Books 2000 LtdFormat: tapa blandaLanguage: enRelease date: 22/10/2011ISBN: ISBN 9781852526634
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Synopsis of The Art of Being Chosen: Secrets of Success from the Giants of Retail
Descubre los secretos del éxito en el mundo del retail de la mano de Martin Butler. Este libro te lleva detrás de las bambalinas de las victorias de los líderes más importantes del sector, desde Nueva Zelanda hasta Nueva York, y desde China hasta Ciudad del Cabo. A través de entrevistas con casi 100 jefes de retail de renombre mundial, Butler identifica seis principios rectores para el éxito en el retail, aplicables a negocios de todos los tamaños. Con 54 estudios de caso fáciles de digerir, este libro ofrece una visión innovadora y perspicaz para que los minoristas establezcan una ventaja competitiva y prosperen en un mercado exigente.
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About the author
Frederick Schiller Faust
Frederick Schiller Faust was an American writer known primarily for his Western stories using the pseudonym Max Brand. As Max Brand, he also created the popular fictional character of young medical intern Dr. James Kildare for a series of pulp fiction stories. His Kildare character was subsequently featured over several decades in other media, including a series of American theatrical movies by Paramount Pictures and Metro-Goldwyn-Mayer (MGM), a radio series, two television series, and comics. Faust's other pseudonyms include George Owen Baxter, Evan Evans, Peter Dawson, David Manning, John Frederick, Peter Henry Morland, George Challis, and Frederick Frost. He also wrote under his real name. As George Challis, Faust wrote the "Tizzo the Firebrand" series for Argosy magazine. The Tizzo saga was a series of historical swashbuckler stories, featuring the titular warrior, set in Renaissance Italy.
1892–19441334 titles published
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