by Robert H. Schaffer · Longman Higher Education · tapa dura · ISBN 9780887302763
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«The Breakthrough Strategy» is the business essay by Robert H. Schaffer, published by Longman Higher Education in hardcover (196 pages, in English).
Robert H. Schaffer argues that a high-performance organization is built on small, achievable short-term wins, not large transformation programs. Schaffer's method brings the entrepreneur's direct, simple action to the large corporation to generate visible and sustained improvements.
The full subtitle is «Using Short-Term Successes to Build the High Performance Organization» and the edition described is the first, published in 1988.
Recommended for executives, professionals, and business management students interested in organizational change and performance improvement.
