by Luiz Moutinho · Prentice Hall · tapa blanda · ISBN 9780134395302
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«Tourism Marketing and Management Handbook» is the tourism marketing and management manual edited by Stephen F. Witt and Luiz Moutinho, in paperback.
Reference work bringing together selected chapters from the Tourism Marketing and Management Handbook to cover the core topics of tourism marketing and management. It offers applied analyses with examples, extensive chapter bibliographies and an international approach, designed for study and reference.
Corresponds to the 1995 Student Edition, published by Prentice Hall in English, with 556 pages and chapter bibliographies.
Aimed at tourism students and industry professionals who need a reference work on tourism marketing and management.
