by Perry Marshall, Bryan Todd · Entrepreneur Press · tapa blanda · ISBN 9781599183602
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«Ultimate Guide to Google Ad Words» is the practical marketing and online advertising guide by Perry Marshall and Bryan Todd, published by Entrepreneur Press in paperback (304 pages, in English).
Reference work for mastering Google AdWords and making the most of search engine advertising: it explains how to build a campaign from scratch, increase visibility in search results, capture clicks consistently and optimize web traffic to achieve more sales. Includes techniques for refining keyword lists, writing effective ads and avoiding the most common advertiser mistakes.
Second edition of the guide, published in 2010; the text is in English.
Aimed at marketing professionals, advertisers and small and medium-sized businesses that want to improve their performance on Google AdWords.
