by Jonah Sachs · Harvard Business Review Press · tapa dura · ISBN 9781422143568
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«Winning the Story Wars» is Jonah Sachs's marketing and narrative essay published by Harvard Business Review Press in hardcover (276 pages, in English).
Sachs argues that, amid media noise, brands that tell value-based stories manage to break through and connect with audiences. The book combines mythology, advertising history, and psychology to explain how marketing can reclaim oral tradition on social media and build iconic brands.
The book's subtitle is «Why Those Who Tell (and Live) the Best Stories Will Rule the Future». Published in 2012; ISBN 9781422143568.
For marketing professionals, brand communication, and business audiences interested in storytelling and social media.
