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Winning the Story Wars
by Jonah Sachs · Harvard Business Review Press · tapa dura · 276 pages
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Pages: 276 pagesAuthor: Jonah SachsPublisher: Harvard Business Review PressFormat: tapa duraLanguage: enRelease date: 10/7/2012ISBN: ISBN 9781422143568
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Synopsis of Winning the Story Wars
En 'Winning the Story Wars', Jonah Sachs explora cómo las marcas pueden destacar en un mundo saturado de mensajes mediáticos. Argumenta que las marcas que cuentan historias impulsadas por valores y utilizan los canales adecuados tienen el potencial de revolucionar el marketing y ofrecer esperanza para el futuro. Este libro ofrece estrategias para construir una marca icónica y conectar con el público a través de narrativas auténticas y significativas.
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