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Developing a Creative and Innovative Integrated Marketing Communication Plan

Name: Developing a Creative and Innovative Integrated Marketing Communication Plan
Brand: Pearson
Price: 20.59 USD
Availability: InStock
Author: James R. Ogden
ISBN: 9780137783335

by James R. Ogden · Pearson · tapa blanda · 192 pages

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3.9

192 pagesJames R. OgdenPearsontapa blandaen20/4/1998ISBN 9780137783335

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Synopsis of Developing a Creative and Innovative Integrated Marketing Communication Plan

Este libro, escrito desde una perspectiva gerencial, abarca todas las áreas principales y aumenta la capacidad de los estudiantes para aprender el material a través de un 'diagrama de flujo' o un diagrama 'cómo hacer' en profundidad. Se centra en la creación de un Plan de Comunicación de Marketing Integrado (IMC).

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Synopsis of Developing a Creative and Innovative Integrated Marketing Communication Plan

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