by Jordi Garrido Pavia · Ediciones Apóstrofe, S.L. · tapa blanda · ISBN 9788445502167
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«Dominar el marketing: fundamentos operativos de marketing y management» is Jordi Garrido Pavia's marketing and management handbook in paperback.
A work that sets out the fundamentals of marketing and management: essential concepts, the commercial planning process, and tools for day-to-day business management. Its operational approach makes it accessible to students and professionals who want to understand how to apply marketing strategies in real organisational contexts.
Published by Ediciones Apóstrofe, S.L. in 2000; 426 pages, in Spanish. Classified in the Business and Economics category.
Aimed at students and professionals in marketing and business management seeking an operational foundation in commercial strategy.
