by Manuel Alonso Coto · Grupo Anaya Educacion · tapa blanda · ISBN 9788483224588
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The book 'The Digital Marketing Plan' by Manuel Alonso Coto explores the integration of digital marketing with traditional strategies, a concept known as Blended Marketing. This approach seeks to combine online and offline tools to reinforce brand values and adapt to the evolution of the communication and marketing sector. The author analyzes how information technologies transform marketing and advertising, offering a guide to developing an innovative marketing plan.
