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Fundamentos de Marketing de Servicios
4.2
Negocios y EconomíaISBN | 9789706862020
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Product details
Pages: 120 pages
Author: K. Douglas Hoffman
Publisher: Publisher to be confirmed
ISBN: 9789706862020
Format: tapa blanda
Language: es-ES
Release date: 1/8/2002
ISBN: 9789706862020
Synopsis of Fundamentos de Marketing de Servicios
Este libro proporciona una visión general de los fundamentos del marketing de servicios. Cubre temas esenciales como la gestión de la calidad del servicio, la satisfacción del cliente y las estrategias de marketing para empresas de servicios. Ideal para estudiantes y profesionales del marketing que buscan comprender y aplicar los principios del marketing en el sector de servicios.
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K. Douglas Hoffman
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