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Fundamentos y técnicas de investigación comercial
by Ildefonso Grande Esteban, Elena Abascal Fernández · ESIC Editorial · tapa blanda · 433 pages
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Pages: 433 pagesAuthor: Ildefonso Grande Esteban, Elena Abascal FernándezPublisher: ESIC EditorialFormat: tapa blandaLanguage: es-ESRelease date: 17/2/2009ISBN: ISBN 9788473565912
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Synopsis of Fundamentos y técnicas de investigación comercial
Fundamentos y técnicas de investigación comercial, 10ª Edición, es un manual dirigido a estudiantes, docentes y profesionales de la gestión empresarial interesados en la investigación comercial como ciencia auxiliar del marketing estratégico. Escrito en un lenguaje accesible y con ejemplos prácticos, el libro aborda las necesidades de información de las empresas, las técnicas de obtención de información cualitativas y cuantitativas, y las técnicas de tratamiento de la información. Incluye un CD interactivo con presentaciones, software estadístico y casos prácticos.
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Ildefonso Grande Esteban
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Born in 195416 titles published
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