by Ildefonso Grande Esteban, Elena Abascal Fernández · ESIC Editorial · tapa blanda · ISBN 9788473565912
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«Fundamentos y técnicas de investigación comercial» is the market research manual by Ildefonso Grande Esteban and Elena Abascal Fernández.
Manual oriented to market research as support for strategic marketing. It covers study planning, qualitative and quantitative information sources (panels, surveys, focus groups, observation) and univariate and multivariate statistical analysis, with real examples and applied cases.
Tenth revised and updated edition, published in the Libros profesionales collection by ESIC Editorial. Includes CD-ROM.
Aimed at students, teachers and business management professionals who want to start or deepen their knowledge of market research.
Discover second-hand books by Ildefonso Grande Esteban.
