by Karl Kratz · Books on Demand Gmbh · tapa blanda · ISBN 9783839116470
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«Haifischbecken Internet Marketing» is Karl Kratz's internet marketing manual, published by Books on Demand in paperback (304 pages, in German).
Analyses internet marketing as an environment saturated with competition and websites, where only a well-planned strategy can attract customers. Proposes a global view of the digital marketing management process and a step-by-step method to build an effective strategy, without focusing on SEO tricks or design.
Published in 2009. The original subtitle is «So bringen Sie Ihr Unternehmen im Internet auf Erfolgskurs».
Aimed at marketing managers seeking to boost their company's presence on the internet.
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