by Emanuele Pirella · Il Saggiatore · tapa blanda · ISBN 9788842810308
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This volume focuses on a decidedly contemporary and promising profession: that of the copywriter, the creative advertiser responsible for texts and the inventor of slogans. The author recounts an environment with a vivid tradition, built through the biographies of the protagonists of the different epic moments in the history of advertising. He shares his professional experience as a successful copywriter, thus outlining an engaging portrait of this craft.
