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Investigación de mercados y estrategia de marketing
by Laurentino Bello Acebrón, Rodolfo Vázquez Casielles, Juan A. Trespalacios Gutiérrez · Civitas Ediciones · tapa blanda · 534 pages
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Pages: 534 pagesAuthor: Laurentino Bello Acebrón, Rodolfo Vázquez Casielles, Juan A. Trespalacios GutiérrezPublisher: Civitas EdicionesFormat: tapa blandaLanguage: es-ESRelease date: 1/1/1993ISBN: ISBN 9788447002665
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Synopsis of Investigación de mercados y estrategia de marketing
Este libro, 'Investigación de Mercados y Estrategia de Marketing', es una obra que explora en profundidad las técnicas y estrategias esenciales para comprender y abordar el mercado. Escrito por Laurentino Bello Acebrón, Rodolfo Vázquez Casielles y Juan A. Trespalacios Gutiérrez, el libro ofrece un análisis detallado de la investigación de mercados y su aplicación en la formulación de estrategias de marketing efectivas. Publicado por Editorial Civitas en 1993, este libro es una valiosa herramienta para estudiantes y profesionales del marketing que buscan comprender mejor el comportamiento del consumidor y optimizar sus estrategias comerciales.
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