by Jordi Oliver-Solà, Ramon Farreny, Markel Cormenzana · Libros de Cabecera · tapa blanda · ISBN 9788494606281
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Ecoinnovation is about changing consumption and production patterns, and market acceptance of technologies, products, and services designed to reduce environmental impact. The challenge of moving along this path is as complex as the business opportunities it holds. If you hold a management position in a company, are a sustainability, marketing, or innovation professional, or want to start a new business, you should know that preconceived ideas about the environment and business jeopardize your company's future. Ecoinnovation is an approach that aims to respond to environmental challenges and seize business opportunities by incorporating changes throughout the company, from the business model and strategy to the design of products, services, and production processes, considering the entire value chain.
