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by Al Ries, Laura Ries · MCGRAW HILL (FONDO) · tapa blanda · 192 pages
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Las 22 leyes inmutables de la marca es un libro escrito por Al Ries y Laura Ries que explora los principios fundamentales para construir una marca exitosa a nivel mundial. El libro ofrece una guía práctica sobre cómo convertir un producto o servicio en una marca reconocida, abordando temas como el liderazgo, la diferenciación y la consistencia. Con ejemplos y estrategias claras, este libro es una herramienta valiosa para profesionales del marketing y emprendedores que buscan destacar en el mercado.
Alfred Paul Ries was an American marketing professional and author. He was the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
