by Sébastien Soulez · tapa blanda · ISBN 9782297076258
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«Le marketing» is the marketing manual by Sébastien Soulez, published by Gualino in paperback (288 pages, in French).
Clear exposition with numerous examples of marketing knowledge: buyer behavior, CRM, digital marketing, social media listening, cross-channel commerce, artificial intelligence and machine learning. It presents the general approach to marketing and organizes the subject into three major blocks.
Ninth edition, published on June 16, 2020 for the 2020-2021 period, in Gualino's Les Zoom's collection.
Designed for marketing students and professionals who need a clear and practical reference work on strategy, CRM and digital.
