by Sébastien Soulez, Saïd Halla, Thierry Himber · Gualino Editeur · tapa blanda · ISBN 9782297014700
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«Exercices de marketing» is the exercise manual by Sébastien Soulez, Saïd Halla and Thierry Himber, published by Gualino in paperback (270 pages).
Contains 89 exercises with detailed solutions on situations close to real marketing activity in companies. It is divided into strategic marketing, buyer behavior and customer relationship management, and operational marketing. Helps master marketing concepts and tools and commercial action for management exams.
Work in French, 2nd edition of the Les Zoom's collection; complements the manual Le Marketing by Sébastien Soulez.
Aimed at marketing and management students preparing for exams with practical cases.
