Lexicom

Synopsis of Lexicom

«Lexicom» is a dictionary of advertising marketing, communication and production techniques by Alain Milon and Serge-Henri Saint-Michel (Bréal, paperback).

Reference lexicon ordering some 3,500 essential concepts of advertising marketing, communication and production techniques. Designed for professionals and students, it explains sector terminology with clear definitions: base line, media plan, segmentation or attribution rate finally become familiar.

French-language edition of 224 pages, published in 2000. Part of the Synergies® collection from Bréal.

Suitable as support material in communication, advertising and production courses and training, for students and professionals in the sector.