by Mariló Reina Paz · Editorial Sanz y Torres, S.L. · tapa blanda · ISBN 9788415550808
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Marketing: Qué, Cuándo, Cómo y Dónde» is the marketing manual by Mariló Reina Paz (Editorial Sanz y Torres), in paperback (384 pages, in Spanish).
Introductory marketing manual that explains the fundamentals of the discipline through the central questions: what marketing is, when to apply it, how to develop it, and in which areas. With a didactic approach, it presents basic concepts, strategies, and marketing tactics, and is valid for different sectors of activity.
First edition, published on October 5, 2015. Dimensions: 240 x 170 mm; weight: 788 g.
For students starting out in marketing, including those at UNED, and for professionals seeking a didactic reference work.
