by Paulo Faustino · Marcador · tapa blanda · ISBN 9789897543890
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«Marketing Digital na Prática» is the digital marketing manual by Paulo Faustino, published by Marcador in paperback (344 pages, in Portuguese).
Faced with information overload, the author argues that the key is not in managing many platforms, but in designing a tailored strategy oriented to the market and the consumer. The book covers concepts and tools to build from scratch a digital marketing plan capable of promoting businesses or products and generating sales.
The subtitle is «Como criar do zero uma estratégia de marketing digital para promover negócios ou produtos». Published in 2019.
Aimed at those who need to promote a business or product on digital channels and seek a strategic approach to increase their sales.
