by Jaime Carrió Fiore · Marcombo · tapa blanda · ISBN 9788426708472
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This book by Jaime Carrió Fiore, published by Marcombo in 1991, addresses strategic marketing with reference to industrial products. With 136 pages, the book offers a detailed view of the key concepts and strategies in the field of marketing, being number 50 in the Prodúctica collection. It is a fundamental work for students and professionals in the sector.
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