by Luciana Scherer · Editions Notre Savoir · tapa blanda · ISBN 9786207643110
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«Marketing territorial et aspects qualitatifs d'une ville» is the essay by Luciana Scherer, published by Editions Notre Savoir in paperback and in French.
It analyzes territorial marketing and the qualitative factors that define a city's image in the case of Cerro Largo (RS, Brazil): how it is perceived by residents, students, workers, investors and visitors, and how public and private managers can guide its strategic development by managing that relationship with limited resources.
56 pages; published in 2025.
For public and private managers, as well as professionals in local development and territorial marketing.
