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Marketing y promoción en el punto de venta
by María De La Cruz García Amarilla · Ediciones Paraninfo, S.A · tapa blanda · 130 pages
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Pages: 130 pagesAuthor: María De La Cruz García AmarillaPublisher: Ediciones Paraninfo, S.AFormat: tapa blandaLanguage: es-ESRelease date: 24/11/2016ISBN: ISBN 9788428334433
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Synopsis of Marketing y promoción en el punto de venta
Este libro explora las estrategias y técnicas de marketing y promoción en el entorno del punto de venta. Aprenderás a analizar la información sobre los clientes y las bases de datos de ventas, así como a aplicar técnicas de merchandising para la animación del punto de venta. Se complementa con ejemplos de casos reales, gráficos explicativos y actividades prácticas.
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