by María De La Cruz García Amarilla · Ediciones Paraninfo, S.A · tapa blanda · ISBN 9788428334433
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«Marketing y promoción en el punto de venta» is the marketing manual by María de la Cruz García Amarilla (Paraninfo, paperback, 130 pages, in Spanish).
The book explains how to analyze customer information and SIM sales databases, apply marketing and promotion actions to launch products, and use merchandising techniques to enliven the point of sale. It also covers the preparation of follow-up reports, with real cases, charts and practical activities.
It corresponds to training unit UF2394, integrated into module MF2186_3 of the professional certificate COMM0112, and is part of the Commerce and Marketing collection.
Aimed at students and professionals in commerce and marketing, especially those preparing for the COMM0112 certificate.
