by Pedro Dionísio, Julien Lévy, Joaquim Vicente Rodrigues, Jacques Lendrevie · Dom Quixote · tapa blanda · ISBN 9789722056403
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The 'Mercator da Língua Portuguesa' is a marketing manual that addresses the theory and practice of marketing in the context of the Portuguese language. This edition includes case studies from Angola, Cape Verde, Mozambique, and Portugal, as well as examples from other Portuguese-speaking countries. The book explores the economic and social evolution of these countries, business restructurings, integration into the Eurozone, and changes in purchasing and consumption habits. In addition, it examines marketing strategies and policies adapted to these markets, offering a comprehensive view of marketing in the Portuguese-speaking world.
