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B-Mercator
4.4
Negocios y EconomíaISBN | 9789722037761
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Product details
Pages: 340 pages
Author: Rui Correia Nunes, Hugo Faria, Pedro Dionísio, Rogério Canhoto, Vicente Rodrigues
Publisher: Dom Quixote
ISBN: 9789722037761
Format: tapa blanda
Language: pt
Release date: 1/1/2009
ISBN: 9789722037761
Synopsis of B-Mercator
B-Mercator es un libro que explora el marketing blended, integrando medios interactivos (online) con medios físicos (offline). Permite a las empresas responder adecuadamente a las exigencias del mercado actual. Escrito por Rui Correia Nunes, Hugo Faria, Pedro Dionísio, Rogério Canhoto y Vicente Rodrigues, este libro ofrece una visión completa de las estrategias de marketing combinadas.
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