by Rui Correia Nunes, Hugo Faria, Pedro Dionísio, Rogério Canhoto, Vicente Rodrigues · Dom Quixote · tapa blanda · ISBN 9789722037761
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«B-Mercator» is a book on blended marketing by Rui Correia Nunes, Hugo Faria, Pedro Dionísio, Rogério Canhoto and Vicente Rodrigues, in paperback.
The work starts from the idea of blended marketing: the combination of digital marketing with traditional physical channels, and explains how companies can leverage this convergence to adapt to today's market. It reviews concepts such as digital marketing, channel fusion and business renewal in the face of new opportunities.
Published by Dom Quixote in 2009, the work has 340 pages and is written in Portuguese.
Aimed at marketing and business management professionals interested in integrating online and offline channels.
