by Marketing FutureCast Lab, Pedro Dionísio · Bnomics · tapa blanda · ISBN 9789897130557
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«Marketing Trends» is the marketing essay by Marketing FutureCast Lab and Pedro Dionísio, published by Bnomics in paperback (168 pages, in Portuguese).
A work by Marketing FutureCast Lab that gathers over forty new marketing trends with nearly a hundred application examples in sectors such as consumer goods, banking, telecommunications, tourism, and automotive. Its subtitle, «Antecipar o futuro para inspirar o presente», sums up the idea: anticipating the future to inspire the present.
Published in 2012, the book stems from the Marketing FutureCast Lab project, driven by ISCTE-IUL academics and with the participation of 16 large companies from various sectors.
Aimed at marketing, communication, and business management professionals and students seeking practical cases and applicable trends.
