by E. Davies, B. J. Davies · Editorial Presença · tapa blanda · ISBN 9789722316415
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«O Marketing com Sucesso» is the marketing guide by E. Davies and B. J. Davies, from Editorial Presença, in paperback (88 pages, in Brazilian Portuguese).
The work focuses on the fundamentals of marketing: how to identify opportunities, understand customers, plan for the future and apply effective strategies to obtain results.
It was published in 1993 and belongs to the Gestão Essencial collection of the Biblioteca de Management (BIM).
Especially useful for students and professionals in marketing, business and economics seeking a practical view of commercial management.
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