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Plan de Marketing, El
4.1
Negocios y EconomíaISBN | 9788423408177
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Product details
Pages: 120 pages
Author: W. Cohen
Publisher: Deusto
ISBN: 9788423408177
Format: tapa blanda
Language: es-ES
Release date: 1/8/1992
ISBN: 9788423408177
Synopsis of Plan de Marketing, El
El libro 'Plan de Marketing, El' de W. Cohen, publicado por Deusto en 1992, es una guía práctica para desarrollar estrategias y procedimientos de marketing efectivos. Este libro ofrece un enfoque paso a paso, a través de una serie de procedimientos y formularios, para saber qué hacer, cómo y por qué hacerlo. No se trata de un procedimiento teórico, ni de una idea a medio terminar; ha sido puesto a prueba en cientos de ocasiones, y funciona.
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