by Eva Santana, Xavi Vegas · Promo Press · tapa blanda · ISBN 9788416851355
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This book is an introduction to the world of advertising, aimed at students and young professionals in the sector. With examples of advertising campaigns, it is structured like a restaurant menu, addressing topics such as research, strategy, production processes, ethics, and trends. It includes testimonies from advertisers such as Luis Bassat and Joaquín Lorente, helping the reader to understand the fundamentals of the advertising system.
