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The New Rules of Marketing
4.3
Negocios y EconomíaISBN | 9780786312283
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Product details
Pages: 320 pages
Author: Frederick Newell
Publisher: Irwin Professional Pub
ISBN: 9780786312283
Format: tapa dura
Language: en
Release date: 1/5/1997
ISBN: 9780786312283
Synopsis of The New Rules of Marketing
En este libro, Frederick Newell, conocido como 'El Padre del Marketing de Base de Datos', presenta las estrategias y técnicas más innovadoras para comprender a fondo a tus clientes y convertirlos en ventas. Aprenderás a descubrir las necesidades ocultas de tus clientes, las tendencias de consumo que marcarán el futuro y cómo construir un programa de marketing de base de datos efectivo. Con ejemplos prácticos y un estilo ameno, Newell te guiará para que puedas diseñar campañas de marketing personalizadas y adaptadas a cada cliente.
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