by José Luis Arceo Vacas · ICIE, Universidad Complutense de Madrid · tapa blanda · ISBN 9788492230822
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The 'Treatise on Advertising and Public Relations' is a work that deeply explores the world of advertising and public relations. Directed by José Luis Arceo Vacas and published by ICIE, Universidad Complutense de Madrid, this book offers an exhaustive analysis of the strategies and techniques used in these fields. Ideal for students and professionals in the sector, this treatise provides a complete and detailed view of advertising and public relations.
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