by Josep Alet Vilagines · Gestión 2000 · tapa blanda · ISBN 9788480884938
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«Cómo obtener clientes leales y rentables» is the relationship marketing manual by Josep Alet Vilagines, published by Gestión 2000 in paperback, 280 pages.
Reference work on relationship marketing in Spanish: Josep Alet develops the keys to establishing lasting relationships with customers and turning them into loyal and profitable customers, combining integrated direct marketing and commercial strategy.
The cover indicates it is the 3rd revised and updated edition, with a foreword by José Luis Nueno. It belongs to the Marketing and Sales collection.
Aimed at marketing, sales and commercial management professionals interested in customer loyalty and profitability.
