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Gestión, dirección y estrategia de producto
by Francisco Serrano Gómez, César Domínguez Serrano · ESIC Editorial · tapa blanda · 314 pages
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Pages: 314 pagesAuthor: Francisco Serrano Gómez, César Domínguez SerranoPublisher: ESIC EditorialFormat: tapa blandaLanguage: es-ESRelease date: 13/3/2005ISBN: ISBN 9788473564137
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Synopsis of Gestión, dirección y estrategia de producto
Este libro profundiza en la gestión y dirección de productos como una herramienta comercial esencial. Complementa los aspectos teóricos y prácticos necesarios para una planificación eficaz en el marketing. Está orientado tanto al ámbito académico, para asignaturas específicas de gestión de productos, como al profesional, sirviendo como manual de consulta y apoyo en la toma de decisiones. Primera edición.
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