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La comunicación activa
by Marçal Moliné · Deusto · tapa blanda · 299 pages
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Pages: 299 pagesAuthor: Marçal MolinéPublisher: DeustoFormat: tapa blandaLanguage: es-ESRelease date: 1/2/1998ISBN: ISBN 9788423407378
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Synopsis of La comunicación activa
Este libro, titulado 'La Comunicación Activa', explora la publicidad sólida y efectiva. Escrito por Marçal Moliné, profundiza en los elementos que hacen que los anuncios sean exitosos y cómo aplicar estos principios para lograr una comunicación impactante. Publicado por Deusto, es una obra esencial para estudiantes y profesionales del marketing y la publicidad.
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