by José Carlos León Delgado · AUTOR/EDITOR · tapa blanda · ISBN 9788461583232
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«La publicidad me gusta: el marketing más social» is an essay by José Carlos León Delgado on advertising and marketing in hardcover (265 pages, in Spanish).
The author argues that advertising is not dead: it has changed strategy and now seeks consumer complicity on social media and digital environments. With a critical and direct tone, it debunks clichés and false gurus, and champions intelligent content as a tool to connect with audiences.
First edition published in May 2012; it is a non-fiction work included in the business and economics category.
Work aimed at marketing, advertising, and communication professionals seeking a critical perspective away from trendy discourses.
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