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Second life
La publicidad me gusta
by José Carlos León Delgado · AUTOR/EDITOR · tapa blanda · 265 pages
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Pages: 265 pagesAuthor: José Carlos León DelgadoPublisher: AUTOR/EDITORFormat: tapa blandaLanguage: es-ESRelease date: 1/5/2012ISBN: ISBN 9788461583232
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Synopsis of La publicidad me gusta
En 'La publicidad me gusta', José Carlos León Delgado explora el marketing más social, analizando cómo la publicidad ha evolucionado para buscar la complicidad del consumidor. Con un enfoque crítico y a la vez constructivo, el autor desentraña las nuevas dinámicas de la publicidad en la era digital, ofreciendo una visión pragmática y reflexiva sobre el sector. Este libro es una invitación a repensar las estrategias de comunicación y a entender el papel de la publicidad en la sociedad actual.
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