by Mariola García Uceda · Esic · tapa blanda · ISBN 9788473562386
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Las claves de la publicidad» is a manual on advertising and marketing by Mariola García Uceda, published by Esic in paperback (380 pages, in Spanish).
The book places advertising within marketing and reviews its main types. It studies the role of the sender and receiver in advertising communication, the structure and function of the advertising agency, and the strategic planning of a campaign. It also addresses the construction of the creative message and the choice of advertising media.
The work corresponds to the fourth revised and updated edition, published in 1999. ISBN 9788473562386.
Intended for students and professionals in advertising and marketing seeking an overview of the sector.
