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Marketing 1 to 1
3.8
Negocios y EconomíaISBN | 9788534613361
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Product details
Pages: 102 pages
Author: Don Peppers, Martha Rogers
Publisher: Makron Books
ISBN: 9788534613361
Format: tapa blanda
Language: pt-BR
Release date: 1/1/2001
ISBN: 9788534613361
Synopsis of Marketing 1 to 1
Este libro es una guía ejecutiva esencial para comprender e implementar estrategias de Customer Relationship Management (CRM). Escrito por el reconocido Peppers & Rogers Group, la obra ofrece una visión profunda sobre cómo las empresas pueden personalizar sus interacciones con los clientes para mejorar la lealtad y la rentabilidad en el mercado actual. Esta edición, publicada por Makron Books, se presenta como una herramienta fundamental para profesionales y estudiantes interesados en el marketing relacional y la gestión estratégica de clientes. A través de sus páginas, los autores desglosan conceptos clave para transformar la relación entre marca y consumidor en un activo estratégico.
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