by Sally Dibb, Lyndon Simkin · taylor & francis · tapa blanda · ISBN 9780750662000
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«Marketing Briefs» is the marketing study guide by Sally Dibb and Lyndon Simkin, published by Taylor & Francis in paperback (376 pages, in English).
Marketing review guide structured in short chapters that summarize the essential concepts of the discipline. Each chapter offers key definitions, essential points, concise explanations, illustrative examples and exam-style questions. Includes exam tips, model tests with solutions and a glossary of marketing terms.
The book is the second edition, revised and updated, published in 2004; the original edition dates from 2001.
Aimed at marketing students and also useful for professionals who want to review the key topics of strategic marketing.
