by David Suriol, Miguel Janer · Ediciones Granica, S.A. · tapa blanda · ISBN 9788475779171
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«Márketing de pareja» is the self-help essay by David Suriol and Miguel Janer, published by Ediciones Granica in paperback (144 pages, in Spanish).
The book applies marketing techniques from the business world to couple life: with effort and perseverance, it proposes turning the relationship into a «producto estrella» through positioning and communication strategies. It starts from the search for emotional stability and the idea that it is found alongside the partner, treating love as an improvable product with proven methods.
It is part of the «Crecimiento personal» collection. Full title: «Las mejores técnicas de márketing para convertir tu relación en un producto estrella». Published in 2006.
Aimed at self-help and personal development readers interested in applying marketing criteria to romantic relationships.
