by Andreas Pörtner · Bod - Books on Demand · tapa blanda · ISBN 9783819212949
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«Marketing Resource Management» is Andreas Pörtner's business guide, published by BoD – Books on Demand in paperback (48 pages, in German).
In the face of agile teams, multichannel communication and data-driven campaigns, Andreas Pörtner presents Marketing Resource Management (MRM) as a strategic model for marketing organization. The book explains its structures, processes and technologies and includes checklists for selecting and implementing MRM systems.
Volume 13 of the Digital Business Guides series. Subtitle: 'Ressourcen, Prozesse und Technologien im Marketing erfolgreich managen'. Published in June 2025.
Aimed at marketing managers, CMOs, project managers, IT experts and agency directors.
