Marketing y ventas de productos industriales

Synopsis of Marketing y ventas de productos industriales

«Marketing y ventas de productos industriales» is the marketing and sales manual by Florián Reyes, published by ESIC Editorial in paperback.

The book examines sales engineering and marketing applied to industry: from company orientation and marketing functions to the marketing plan, brand, industrial market, communication, organization, and sales techniques, as well as the self-organization of the technical-commercial. It includes explanatory tables.

First edition (1993), 218 pages, text in Spanish; belongs to the Libros profesionales collection.

Reference manual for professionals, students, and managers in commercial and marketing areas interested in selling industrial products.