by Florián Reyes · ESIC Editorial · tapa blanda · ISBN 9788473560818
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«Marketing y ventas de productos industriales» is the marketing and sales manual by Florián Reyes, published by ESIC Editorial in paperback.
The book examines sales engineering and marketing applied to industry: from company orientation and marketing functions to the marketing plan, brand, industrial market, communication, organization, and sales techniques, as well as the self-organization of the technical-commercial. It includes explanatory tables.
First edition (1993), 218 pages, text in Spanish; belongs to the Libros profesionales collection.
Reference manual for professionals, students, and managers in commercial and marketing areas interested in selling industrial products.
