by Naomi Klein · Actes Sud · libro de bolsillo · ISBN 9782742737802
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«No Logo: La tyrannie des marques» is Naomi Klein's essay on the power of brands, in Actes Sud paperback (752 pages, French).
Naomi Klein analyzes how big brands colonize public spaces and everyday life, turn logos into symbols with mythical value, and transform work and the global economy. Klein denounces the abuses of multinationals and documents the rise of an activism that has already won battles, such as the protests in Seattle and Prague.
Originally published in 2000 as 'No Logo: Taking Aim at the Brand Bullies'. Translated from English (Canada) by Michel Saint-Germain; French edition of 2002 in the Babel collection.
Aimed at a general audience interested in consumption, critical economics and social activism.
Naomi Klein is a Canadian author, social activist, and filmmaker known for her political analyses, support of ecofeminism and organized labour, and criticism of corporate globalization, fascism, and capitalism.
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