by Ronald D. Smith · Routledge · tapa blanda · ISBN 9780415506762
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«Strategic Planning for Public Relations» is the public relations handbook by Ronald D. Smith (Routledge, paperback, 560 pages, in English).
Explains step by step how to plan public relations campaigns and other strategic communications: preliminary research, strategic and tactical planning, and evaluation of results. Includes real case examples, practical exercises and updated cases, also international ones.
Fourth edition, published in 2013. Includes companion website with supporting materials, such as slides, test bank and glossary.
Designed as a classroom text for public relations courses and as a reference resource for communication professionals.
