by J. L. Cordoba, J. M. Torres · tapa blanda · ISBN 9788423405084
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This book, 'Theory and Applications of Marketing', is a fundamental work for the study and understanding of marketing. Written by J.L. Córdoba and J.M. Torres, the book offers a deep analysis of the theories and their practical application in the world of marketing. Published by Deusto, it is a valuable tool for both students and professionals in the area.
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